People have seen it all when it comes to weight loss programs – but since weight loss is such a common goal (and a source of frustration for so many), it’s not uncommon to try whatever is out there, and then move on to the next thing. Studies consistently show that weight loss is the most common New Year’s Resolution in the world, and millions of Americans make the conscious decision to lose weight every year.

Why do relatively few people seem to reach those goals and experience sustained weight loss? Why is there a new weight loss “trend” every week, and what can people do to cut through all the noise and find a program that really works?

These are important questions, and more than a few people out there claim to have the answers. All you have to do is watch late night infomercials and you’ll be reminded of this. But most of those approaches have one thing in common: They rely on extreme or unusual methods that aren’t necessarily sustainable, not to mention healthy or safe.

Weight loss programs that involve fasting, starvation, or various “detox” methods are constantly appearing ­– but when people lose weight through this methods, they tend to be uncomfortable during the experience, and gain the weight back as soon as they return to their normal routines. Exercise gimmicks, drugs, and even surgery are also put forward to the public as viable weight loss options – but isn’t there a better way?

What to look for in a weight loss program

One of the first thing to look for is a supervised (by a certified nutritionist) and customized approach to reaching your weight loss goals. Mass produced weight loss solutions simply don’t take the individual into account, and everybody is different.

Also look for methods that are based on safe and scientific principles, such as natural supplements and healthy, whole foods. You shouldn’t have to starve yourself or engage in a barrage of uncomfortable exercise routines in order to finally reach your weight loss goals. With the help of a dedicated and trained professional, you should be able to start dropping pounds in a matter of days without any significant discomfort or drastic changes to your daily routine.

The best part about this is that your weight loss will be sustainable. That’s because it isn’t based on radical changes, but reliable scientific principles and steady progress. Only a personalized and customized weight loss program can work on this level, and help you chart a course to safe, comfortable, and permanent weight loss.

What should I look for in a weight loss specialist?

Various trends will continue to come and go, just as they always have. A good rule of thumb is to avoid programs that focus on pharmaceutical drugs, excessive fasting, extreme dietary changes, or other weight loss gimmicks. A customized program that makes use of whole foods and natural supplements, overseen by a weight loss specialist, is your best bet for meaningful and lasting results. Good luck!